L’Oreal Ending Shu Uemura US In-Store Sales
Wednesday, March 31st, 2010
Say it ain’t so, L’Oreal!! It was announced yesterday that Shu Uemura–one of the best, most innovative, highest-quality makeup and skincare brands around–will cease US sales in its 4 stateside stores and boutiques in places like Barneys New York, Bergdorf Goodman, and–sigh–Sephora). According to WWD, it’s not that Shu Uemura is in financial trouble–it’s simply that L’Oreal wants to focus its energies on other luxury brands.
Carol Hamilton, president of L’Oréal USA’s Luxury Division says: “We love the brand, but it is a very small part of our portfolio…We want to focus on growing the brands which have a larger presence in the U.S. market.”
Ugh.
There’s a silver lining, at least: Shu Uemura will continue to be sold on its website, and according to an email I received today from Shu Uemura’s publicist, the brand will continue to introduce new products. (Meanwhile, the decision doesn’t affect one of my favorite hair brands, Shu Uemura Art of Hair, which will continue to be sold at select salons around the country.) It’s a huge bummer that L’Oreal is demonstrating less support for Shu Uemura, but a relief that the brand will at least be available in some capacity.
If you haven’t had the pleasure of trying any Shu products for yourself, let this be the time! The Eyelash Curler and Cleansing Facial Oil are two classics worth every penny.
Related articles:
Best Haircare I’ve Ever Used: Shu Uemura Art of Hair
France some doctors are actually trained in this.











