Taylor Swift's new CoverGirl ad for NatureLuxe
CoverGirl announced today that Taylor Swift will be the face of their new NatureLuxe line, which launches in January. The line will include a Silk Foundation, specifically designed to be “lightweight” and a Gloss Balm. It’ll be interesting to see if the foundation recaptures a bit of the market that has been lost to mineral makeup. I personally haven’t used a liquid foundation in years!
Of their new products, CoverGirl’s press release says:
“The NatureLuxe Silk Foundation is for the woman who wants a full-coverage foundation that looks polished, yet feels lightweight. The formula contains hints of natural jojoba and rosehip extracts along with cucumber water — which is a lighter, more luxurious alternative to a heavier feeling emollient. These ingredients were chosen due to their inherent properties: cucumber water is exchanged for a heavier emollient because it is refreshing and light-feeling to balance creaminess on application. Jojoba and rosehip extracts were chosen for their indulgent experience. The new Gloss Balm is a luxuriously lightweight blend containing mango butter, shea and other butters in exchange for heavier feeling emollients. The formula provides a light, silky application and a luxurious lip feel and finish that isn’t heavy or sticky.”
I know I’m in the minority with this, but I do not care for Taylor Swift. There is something very false about her persona. I find it quite ironic that someone known for packing on the makeup is the new face of a “natural look” line. They have really toned down her usual look for the advertisements – she now looks much younger rather than older. Now for a really important request – Kate Middleton’s makeup and beauty secrets! What’s the scoop, Nadine??