CoverGirl announced today that Taylor Swift will be the face of their new NatureLuxe line, which launches in January. The line will include a Silk Foundation, specifically designed to be “lightweight” and a Gloss Balm. It’ll be interesting to see if the foundation recaptures a bit of the market that has been lost to mineral makeup. I personally haven’t used a liquid foundation in years!
Of their new products, CoverGirl’s press release says:
“The NatureLuxe Silk Foundation is for the woman who wants a full-coverage foundation that looks polished, yet feels lightweight. The formula contains hints of natural jojoba and rosehip extracts along with cucumber water — which is a lighter, more luxurious alternative to a heavier feeling emollient. These ingredients were chosen due to their inherent properties: cucumber water is exchanged for a heavier emollient because it is refreshing and light-feeling to balance creaminess on application. Jojoba and rosehip extracts were chosen for their indulgent experience. The new Gloss Balm is a luxuriously lightweight blend containing mango butter, shea and other butters in exchange for heavier feeling emollients. The formula provides a light, silky application and a luxurious lip feel and finish that isn’t heavy or sticky.”