Have you heard about Drybar? It’s a new LA-based chain of blow-dry salons–no color, no cuts, just a wash-’n'-blowdry for $35–that has completely exploded and rolled out all over the country. If you don’t yet have a Drybar near you, you probably will soon! (Seriously; it feels like they’re opening up a new location every other week.)

There’s something so ridiculously simple about the concept of Drybar that it’s hard to believe nobody thought of this sooner. As I mentioned, the salons don’t offer any cuts or color: just blowouts (wash included) for only $35. The devil is in the details: while blowdry bars aren’t new, Drybar’s fun, girlie vibe takes the blowout experience to a sublime level.

What makes Drybar so awesome? Photos of glamorous celebrities like Grace Kelly, young Marilyn Monroe, Jean Harlow and Sophia Loren dot the walls. A glass of champagne arrives in your hands the second you sit. Classic chick-flicks like How to Lose a Guy in Ten Days play (with captions turned on, so you can “watch” while the blow dryers hum). Oh, yeah: the blowouts themselves–a “cocktail” menu of blowout options is available–are fantastic, too!

I visited the very first Drybar in Brentwood the day it opened last year to cover it for VanityFair.com, so I sort of feel like Drybar is “mine.”

Alas…the secret’s now out.