I went to Bloomingdale’s today and made the catastrophic error of wandering by the Ted Baker section.

Big mistake. Huge.

But I’m oh so happy I did!

Pips the Hips wearing a blue Ted Baker coat in London

Ted Baker is hands-down my favorite fashion line: their clothes are equal parts feminine and tailored, trendy and classic. And best of all, while their clothes are incredibly well-made, they don’t cost a million dollars. I think their patron saint is (or should be) Pippa Middleton, who has been spotted in Ted Baker designs many a time, as has Duchess Kate. I went to their sample sale a few months back (actually, my friend Robin went for me, armed with a shopping budget!) and picked up some adorable dresses that I now wear everywhere.

Even the Duch herself is a fan: here's Kate in Ted Baker back in 2008 at Cheltenham, a coat she recycled last year in Canada

Run, don’t walk: TedBaker-London.com.