London Correspondent Katherine McKenney writes:
When I’m having a strongly feminist moment, I don’t wear any make-up. (After all, what’s wrong with what god gave me?!) Then the beauty blasphemy washes away and I pine for Bare Minerals, the only makeup that I wear. Bare Minerals has improved my skin’s condition over time–the foundation contains SPF and keeps the sun’s damage at bay (yes, there is occasional sun in London!)–plus doesn’t clog my pores and reduces breakouts on my oily T-zone. It actually helps me like what I see when gazing in the mirror under the harsh fluorescent bathroom lights at work. I know I don’t need to tout the benefits of Bare Minerals to you, dear reader, as Jolie is not too shy about her opinion on the topic–just check out her infomercial as evidence!
I recently had a make-under at the new Bare Minerals kiosk at Selfridges, and I was in heaven. All dark wood and hot pink, the new counter beckoned from across the hall with the minerals in their naturally colorful glory, beautifully displayed at circular stations. The beauty ambassadors were decked out in hot pink tee shirts and black skirts, their arsenal of tools and brushes wrapped in a holster around their waists–ready to spring to action quicker than you can say “mineral veil, stat!”
While my designated beauty ambassador Hayley swirl, tapped, and buffed Fairly Light foundation and Warmth onto my face, I pondered the term “make-under,” considering the Bare Minerals were under supplying the usual nasty synthetic chemicals found in most cosmetics. Hayley applied Queen Phyllis minerals to my eyelid and lined my eyes with Green Tea minerals, and I thought about how appealing I found the term “make-under.” I didn’t need to be made over; I simply wanted to enhance my true beauty while allowing it to shine. At the end, I still looked like me, only better. And, really, isn’t that the point?