Mary J. Blige, HSN and Carol’s Daughter launching fragrance
Thursday, July 29th, 2010
HSN and Mary J. Blige are launching Mary’s fragrance My Life exclusively at HSN this Saturday, July 31.
This is a fairly newsworthy deal for several reasons: primarily, because it’s the first time a fragrance is being launched through a multichannel retailer like HSN. The beauty industry has gone through a lot of big changes these past couple of years, so I’m always intrigued when companies decide to take a risk and shake things up.
It’s also newsworthy, though, because it’s the 1st fragrance from Mary J. Blige (who I can’t believe doesn’t already have a fragrance!) and also the 1st celebrity fragrance to be developed by Carol’s Daughter. A portion of the proceeds will benefit the Foundation for the Advancement of Women Now (FFAWN).
Get it for yourself by tuning in this Saturday, July 31, at midnight (12 EST).
Mary will be on-air live at 12AM–2AM, 7AM–9AM, 10AM-11AM, 1PM-3PM, 4PM-6PM, 9PM-11PM.
Mary J. Blige My Life eau de parfum retails for $55.











