It’s rare that I’m wowed by a beauty brand. It’s even rarer when I spend my own money on products from that brand. (I mean, have you seen my beauty closet? Are you familiar with how many products cross my desk every month? So many. So very, very many.)
I have an entire shelf solely devoted to expensive, well-reviewed moisturizers from brands like La Prairie, Shiseido, Restorsea, Orlane, and Chanel. Yet, I recently dropped $116 of cold hard cash on Amala Advanced Brightening Emulsion, which I discovered last year and which my finicky, acne-prone, ruddy skin simply ADORES.
If that’s not an endorsement of how much I love Amala and believe in the efficacy of their products, I don’t know what is.