Self’s Editor-in-Chief blogs about airbrushing
Tuesday, August 11th, 2009
Yesterday I wrote about Kelly Clarkson and airbrushing; this morning, while sipping my tea and doing my news round-up, I came across a blog post written by Self’s Editor-in-Chief Lucy Danzinger. It left such a bad taste in my mouth that I couldn’t let it pass without comment!
Lucy lays bare the reality of women’s magazine cover shoots, which I’ve tried to pound home for readers over the years: the women are often like you and me. (“When the cover girl arrives at the shoot, she is usually unmade up and casually dressed, and could be mistaken for a member of the crew or the editorial team in many cases,” says Lucy.) There’s hair, there’s makeup, there’s lighting….yada yada. You know how it goes by now. I appreciate Lucy’s honesty–it would have been easy to release a simple statement saying, “Yes, we airbrush,” rather than taking the time to construct a thoughtful blog post.
What made me go all “Oh No You Didn’t!”, however, was the hypocrisy that comes later in her post, when she makes a case for airbrushing as inspiring women to want to be their “best.” (Of Kelly’s retouching, she says: “Did we alter her appearance? Only to make her look her personal best.”)
No. She is missing the point. When our “personal best” is something digitally altered, something that doesn’t even exist–it’s a lie, a non-reality, an imaginary ideal. There is, in fact, nothing “personal” about it…and absolutely zero that has to do with the over-cited, under-recognized concept of a truly individual best. As Editor-in-Chief of a magazine women look to for fitness, Lucy has a rare chance to inspire, rather than towing the company–and industry line–and pushing these fake images as some sort of dubious empowerment.
Lucy admits that, after she finished a marathon and was photographed, she had the art department digitally slim her hips for the Editor’s Letter photo, saying, “I am confident in my body, proud of what it can accomplish, but it just didn’t look the way I wanted in every picture.” Later in the article, however, she proclaims enlightenment:
“Oh, and by the way, today I would let my marathon picture run unaltered…I’ve gotten more confident in myself. I know what my body can do (thanks to training for triathlons) and that means more to me than how I look on any given day…But I also know that there are times when you just want to be yourself, and that means no artifice….
Your job: Think about your photographs and what you want them to convey. And go ahead and be confident in every shot, in every moment. Because the truest beauty is the kind that comes from within.”
Except for when it’s from without…and could use a little airbrushing, apparently.
Pictures That Please Us (Self.com)









