I like to get all smug about sunscreen, thinking of myself as an SPF champion. The brutal reality is that even I of the “wear sunscreen for the love of baby Jesus!” mother and the “burns after .8 seconds in the sun” skin occasionally get lazy and take my skin’s health for granted.
Exhibit A: this ridiculous sunburn I got back in January when E. and I were at Hobbiton in New Zealand. I’m diligent about sunscreen on my face, as much because I’m not a fan of skin cancer as because I’m terrified of wrinkles. When it comes to the rest of my body, though, I sometimes miss the mark. And there’s just no excuse for that.
For Skin Cancer Awareness Month, L’Oreal Paris has partnered with the Melanoma Research Alliance (MRA) to launch It’s THAT Worth It™ – a global public health call-to-action urging women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure. The campaign features spokespeople Eva Longoria, Aimee Mullins, Lea Michele and Diane Keaton (who is a skin cancer survivor, which I didn’t know).